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Bloomin’ News

Bloomin’ News

Flower Powered Since 1949

Leave it to Southern California’s floriculture industry to cultivate and support a trade publication that’s as engaging as it is timely and informative. But that’s precisely what Bloomin’ News is, and has been, for over 60 years. Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners. Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.

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Summer 2016


On Wednesday, April 13, 2016, my partner and sister, Casey Schwartz and I found ourselves surrounded by a rainbow of blooming ranunculus and dining on splendid cuisine, wine, beer and coffee, all locally grown. We were two of the 145 guests seated for an American Grown Field to Vase Dinner Tour, part of a nationwide tour of pop-up dinners being held in the middle of flower fields…

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Spring 2016


In any field or occupation, professional credentials are more important now than ever before. Accountants and financial managers, nurses and physicians, personal organizers, administrative assistants, floral designers and florists present greater credibility when they have undergone additional training and become credentialed or…

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Winter 2016


As a retail florist or floral designer, you’ve probably worked with Doug Mayes’ invention for a long time without realizing its true source. In 1993, Doug designed a cardboard box that secures and supports fl owers and vases of various sizes as they are moved and…

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