Leave it to Southern California’s floriculture industry to cultivate and support a trade publication that’s as engaging as it is timely and informative. But that’s precisely what Bloomin’ News is, and has been, for over 60 years. Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners. Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.
Orie and Evie Raphael are featured along with a tribute to the “Singing Flower Man,” a 10-tips story on how to sell a retail flower shop, and a journey through the fasinating Bee Garden at UC-Davis.
This issue’s cover story features Mary Kwan of White House Florist. Also in this issue: a feature on the Joseph Shinoda Memorial Scholarship Foundation
Villa Park’s The Flowery takes the cover in this issue. Also featured: Flower Arranging for National Television – in Another State.