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Bloomin’ News

Bloomin’ News

Flower Powered Since 1949

Leave it to Southern California’s floriculture industry to cultivate and support a trade publication that’s as engaging as it is timely and informative. But that’s precisely what Bloomin’ News is, and has been, for over 60 years. Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners. Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.

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Winter 2016


As a retail florist or floral designer, you’ve probably worked with Doug Mayes’ invention for a long time without realizing its true source. In 1993, Doug designed a cardboard box that secures and supports fl owers and vases of various sizes as they are moved and…

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Fall 2015


Mellano & Company’s 90-year legacy of vision, innovation and quality began with a simple “aha” moment for their founder and patriarch Giovanni Mellano‚Ķ

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Summer 2015


Any local floral industry veteran can attest that, over the past half century, the close knit Hasson family has firmly established itself in the Los Angeles metro flower industry.

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