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Bloomin’ News

Bloomin’ News

Flower Powered Since 1949

Leave it to Southern California’s floriculture industry to cultivate and support a trade publication that’s as engaging as it is timely and informative. But that’s precisely what Bloomin’ News is, and has been, for over 60 years. Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners. Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.

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For more information about Bloomin’ News, please visit the official website.

Winter-January 2017

Each Fall, members of the California State Floral Association conduct a two-day, statewide “CaliFlora” event for designers, students, suppliers, growers and others from throughout California….

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Fall 2016


If you ask Ramiro Gonzalez Jr. (“Junior”) how his business at the Original Los Angeles Flower Market began, he won’t hesitate to credit his father, Ramiro Gonzalez Sr., for building a foundation upon which the business grew and prospered, even in tough times…

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Summer 2016


On Wednesday, April 13, 2016, my partner and sister, Casey Schwartz and I found ourselves surrounded by a rainbow of blooming ranunculus and dining on splendid cuisine, wine, beer and coffee, all locally grown. We were two of the 145 guests seated for an American Grown Field to Vase Dinner Tour, part of a nationwide tour of pop-up dinners being held in the middle of flower fields…

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