Leave it to Southern California’s floriculture industry to cultivate and support a trade publication that’s as engaging as it is timely and informative. But that’s precisely what Bloomin’ News is, and has been, for over 60 years. Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners. Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.
Amy Child Marella has a system for success in the floral design industry: show your clients genuine interest every time they call up on you, consistently put together exquisite floral designs, and devote sincere attention to details of every order. Since opening Hidden Gardens Floral Design in 1999, Marella’s business has grown so much that it required two relocations around Los Angeles. Today, the company has grown to feature a team of 20 full-time employees, including six full-time designers.
Read more about Hidden Gardens Floral Design and Marella’s tips for success, plus more floral industry news in the Summer 2013 issue of Bloomin’ News.
Jan Wilder launched FlowerFusion in 2007 with no customer list, a brand new phone number and no name recognition. Yet in the last 5 years, FlowerFusion has grown in its Southern California home. Wilder credits The Original Los Angeles Flower Market for their reliable supply and the ability to visualize her future floral creations while walking through the aisles. Now that her business has blossomed, Wilder’s creations grace weddings weekly and has won the Bride’s Choice Award from Wedding Wire for three years.
Learn more about Wilder and catch up on all the latest floral industry news in the Spring 2013 issue of Bloomin’ News.
The Goldberg family has been growing flowers for four generations. During the Great Depression, single mother Gertrude Goldberg and her children began selling flowers purchased from a potato peeler salesman. The farm they started was across the street from a cemetery in Salt Lake City, and business boomed. After World War II and the Korean War, Gertrude’s son LeRoy moved to Oxnard and began his own greenhouse farm named Skyline Flowers. Today, LeRoy’s children and grandchildren continue the family tradition of growing and selling flowers from their nurseries in Oxnard and Nipomo.
Read more about the Skyline Flowers and the Goldberg family in the Winter 2013 issue of The Bloomin’ News!