Leave it to Southern California’s floriculture industry to cultivate and support a trade publication that’s as engaging as it is timely and informative. But that’s precisely what Bloomin’ News is, and has been, for over 60 years. Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners. Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.
J. Schwanke Leads the California Grown Experience is our featured story for July and August. Learn about his passion for showcasing California growers and also be sure to read Just Do It! Tips for Competing in Floral Design Contests, on page six. Enjoy these stories and much more in this exciting summer issue of Bloomin’ News!
Orie and Evie Raphael are featured along with a tribute to the “Singing Flower Man,” a 10-tips story on how to sell a retail flower shop, and a journey through the fasinating Bee Garden at UC-Davis.
This issue’s cover story features Mary Kwan of White House Florist. Also in this issue: a feature on the Joseph Shinoda Memorial Scholarship Foundation