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Bloomin’ News

Bloomin’ News

Flower Powered Since 1949

Leave it to Southern California’s floriculture industry to cultivate and support a trade publication that’s as engaging as it is timely and informative. But that’s precisely what Bloomin’ News is, and has been, for over 60 years. Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners. Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.

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January – February 2012


Sisters Kit Wertz and Casey Schwartz started their floral company, Flower Duet, with influence from Casey’s work on cruise ships and their family’s life-long love of flowers. Floral Duet not only offers floral arrangements, but also offers classes to anyone who is interested – from brides to children.
Although the sisters have different design techniques (Kit prefers compact arrangements, while Casey likes to use more negative space), they work together in harmony to meet the needs of all of their clients. Read about Kit and Casey in the January and February edition of Bloomin’ News, now available online and at The Original Los Angeles Flower Market!

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November – December 2011


Father of the Bride, written by Tony Alvarez, is the cover story of the winter edition of Bloomin’ News. Alvarez wrote a touching article about his daughter Amanda’s recent wedding, from the unique perspective of a long-time floral arranger. Being the daughter of floral arrangement experts, Amanda had big expectations for the flowers for her wedding, and dad and mom didn’t disappoint! Be sure to take a look at all the great articles in the last Bloomin’ News of 2011 for great tips for holiday decorations and more! See you next year!

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September – October 2011


Check out the featured story for September and October: Solar Powers Life at the Flower Market. Read about how the solar panels came to the Original LA Flower Market. Enjoy this story and more in this exciting fall edition of Bloomin’ News!

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