Leave it to Southern California’s floriculture industry to cultivate and support a trade publication that’s as engaging as it is timely and informative. But that’s precisely what Bloomin’ News is, and has been, for over 60 years. Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners. Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.
Kate Hubin Piliero of design company Floret Cadet loves to shop the fresh variety of flowers offered at The Original Los Angeles Flower Market. After visiting for years as a customer who simply loved flowers, her creativity grew into a small business. Piliero loves the arrangement ideas that come to her more readily when browsing the market, rather than placing pre-orders online. “Combinations come to you that you never would have through of when placing a pre-order. I love being able to pair flowers right there and start dreaming up combinations.”
Read more about Piliero in the May – June 2012 issue of The Bloomin’ News!
Floral creative consultant Rene van Rems AIFD is very excited for what 2012 holds. In January, van Rems moved his studio to a new 3,000 square-foot space in Carlsbad, close to the San Diego Floral Trace Center.
This new space will allow van Rems to continue doing what he loves– creating and marketing his business. Van Rems is also active in consulting and speaks at events across the United States. Learn more about van Rems in the March and April edition of Bloomin’ News, now available online and at The Original Los Angeles Flower Market!
Sisters Kit Wertz and Casey Schwartz started their floral company, Flower Duet, with influence from Casey’s work on cruise ships and their family’s life-long love of flowers. Floral Duet not only offers floral arrangements, but also offers classes to anyone who is interested – from brides to children.
Although the sisters have different design techniques (Kit prefers compact arrangements, while Casey likes to use more negative space), they work together in harmony to meet the needs of all of their clients. Read about Kit and Casey in the January and February edition of Bloomin’ News, now available online and at The Original Los Angeles Flower Market!