Pincushion Proteas is a genus of about 50 species of flowering plants in the family Proteaceae, native to Zimbabwe and South Africa, where they occupy a variety of habitats, including scrub, forest, and mountain slopes.
They are evergreen shrubs (rarely small trees). The leaves are spirally arranged, tough and leathery, simple, linear to lanceolate, with a serrated margin or serrated at the leaf apex only. The flowers are produced in dense inflorescences, which have large numbers of prominent styles, which inspires the name.
The genus is closely related in evolution and appearance to the Australian genus Banksia.