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Fall-Winter 2012

When the Sumabat family bought Fitzgerald’s Flower Shop in 1990, they had no idea what they were in for. Reina Sumabat AIFD CFD says that the past 22 years have seen many exciting changes in the floral industry, from design to styles and trends. Along with her husband Ferdinand, Reina has learned along the way how to divide the work that comes with flower shop ownership: Ferdinand does the buying at The Original LA Flower Market, paperwork and driving, while Reina handles customer service, design, merchandising and keeps the shop clean.

Read more about the Sumabat family and Fitzgerald’s Flower Shop in the Fall 2012 issue of The Bloomin’ News!

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