OUR DIGITAL MAGAZINE
An online, digital magazine trade publication for florists & up-and-coming coming florist to learn about the industry
Welcome to the latest edition of Bloomin' News!
We're here to send the year with this edition filled with floral inspirations and latest happenings in the industry.
Inside, you'll discover: An Exclusive Interview with Fred Clarke and Misty Welborn regarding fascinating science behind cultivating Ranunculus, Q&A with Johnny Chu of Blossom Valley for Get to Know the Market, Insights from Alexandra Scholtz of Wild Flora on Mother's Day Survival Guide.
CURRENT EDITION
Spring 2024
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For over 60 years, Bloomin’ News trade publication has been supported by Southern California’s very own floriculture industry.
Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists, designers, event and wedding planners.
Amazingly, this popular publication covers local, regional and even global happenings, while also keeping the industry connected to its past, present and future.
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Spring 2024
Volume 33 Number 1
Spring Forward with OLAFMs
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Winter 2024
Volume 32 Number 3
Holiday
Traditions
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Spring/Summer 2023
Volume 32 Number 2
Your Flower Business Toolkit
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Winter 2023
Volume 32 Number 1
Golden State is Still the One for Fresh Flowers
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Summer 2022
Volume 31 Number 2
Keep Blooming: Getting to Know Emily Jilg
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Spring 2022
Volume 31 Number 1
Founded on Family: The Variety of Vendors
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Winter 2022
Volume 30 Number 4
2022 Rose Parade Blooms After One-Year Hiatus
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Fall 2021
Volume 30 Number 3
Quality over Quantity for Fall & Winter Celebrations
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Spring 2021
Volume 30 Number 1
Founded on Family: The Variety of Vendors
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Celebrating The Original Los Angeles Flower Market's Centennial
100 Years of Color
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Fall 2020
Volume 29 Number 3
One of the Greatest Displays of Flowers….
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Summer 2020
Volume 29 Number 2
'Safer at Home' Orders in LA
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Winter 2020
Volume 28 Number 4
Destination Weddings & Elopements
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Fall 2020
Volume 29 Number 3
Flourishing in Creativity & Adding That “Wow’ Factor
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Summer 2019
Volume 28 Number 2