Rose Parade Featuring Mellano & Company
Have you ever wondered what it takes to create the stunning floats of the Rose Parade? Each one is a true masterpiece, brought to life with incredible teamwork, boundless creativity, and, of course, an abundance of fresh flowers. At the heart of this iconic tradition is Mellano & Company, a trusted vendor and proud contributor to the event’s floral magic.
Mellano’s Floral Contribution
This year, Mellano & Company supplied an astounding 80,000 carnations, 270,000 stems of roses sourced from around the world, and 10,000 stems grown right on their farm in North San Diego County. These blooms, nurtured with care and harvested with precision, represent the beauty and diversity of flowers from both local and global sources.
Behind the Scenes at the Rosemont Pavilion
At the Rosemont Pavilion, the magic happens. This is where volunteers, designers, and floral experts come together to transform Mellano’s flowers into breathtaking floats. Working tirelessly around the clock, they use techniques like gluing, pinning, and petal-by-petal application to bring @aes_creative’s artistic designs to life. The process requires incredible attention to detail and creative problem-solving to meet the parade’s strict standards for floral coverage and visual impact.
Did you know? Every inch of each float must be covered with natural materials, from petals and seeds to bark and leaves. It’s a true testament to nature’s beauty and human ingenuity working hand in hand.
How to Watch
Join us in welcoming 2025 with this spectacular event! Here’s how you can tune in:
📺 Live Broadcast: The parade will air on major networks on January 1. Check local listings for times.
🎟️ In-Person Viewing: Want to see the floats up close? Visit Pasadena for street-side viewing or check out post-parade float showcases for a closer look.
The Tradition of the Rose Parade
The Tournament of Roses Parade, held annually on January 1, is more than just a celebration of floral artistry—it’s a showcase of community, culture, and creativity. First held in 1890, the parade has become a beloved New Year’s tradition, drawing millions of viewers both in person and on television.
Mellano & Company’s long-standing involvement in the parade highlights their dedication to the floral industry and their commitment to creating memorable experiences. Each float they contribute to is not just a display of flowers but a symbol of collaboration and shared joy.
Wishing You a Bloom-Filled New Year!
As we celebrate the artistry and effort behind the Rose Parade, we’re reminded of the power of flowers to inspire and connect. Mellano & Company is honored to be part of this timeless tradition, and we hope it fills your New Year with color, joy, and wonder.
Happy New Year from all of us at The Original LA Flower Market! 🎉🌟
Featured Vendor: @mellanoandcompany
